A massive thank you to my lovely friends at FunkyVibes who have developed my logo and branding for me.
A little about me
Claire Grundy
Hello, I'm Claire. Based in the North West, I bring a zest for life to everything I do. I believe in treating people well, being fair and honest and making work and life as fun as possible.
I know how much I have benefitted from the support and experience of others. So in 2024 I decided to become a freelance marketing consultant so I could leverage my 20-plus years of skills and experience in business, marketing, and mentoring to make a meaningful difference.
My goal is to offer a professional and affordable service particularly to those new to business or who are operating a small business, charity, or school.
Sounds like something your business could benefit from? Then drop me an email.
My Approach
Every school, business, or charity I work with has unique needs, and my approach is always tailored to meet them. However, there are three core steps that form the foundation of my process, ensuring effective and meaningful outcomes for all.
Step 1: Understanding your purpose – To recommend the right approach, I first need to understand your business, and the market you operate in. This ensures that every recommendation is aligned with your unique goals and challenges."
Step 2: Designing a tailored approach – Since everyone operates differently, I work with you to develop an approach that aligns seamlessly with your unique needs and working style."
Step 3: Creating bespoke packages – By building a package around your specific needs, I ensure you're only investing in what truly adds value, making the solution both effective and cost-efficient."
The experiences that shaped my career . . .
Learning about
business . . .
When I started my career I was fortunate to work for a company who gave me the opportunity to work in a variety of roles - from customer services and sales to project and relationship management and technical operations.
This diverse experience provided me with a solid foundation, highlighting how marketing connected with all other business functions.
"Think of yourself as a
Customer"
"Think of Yourself as a Customer" has been a guiding principle from the early stages of my career and continues to influence me. This customer-focused mindset has been pivotal in shaping my business strategies, especially in marketing.
To foster awareness and ensure long-term engagement, it's crucial to understand your customers and tailor your strategies to their needs.
From start-ups to
global brands
I've had the privilege of working across a diverse spectrum, from assisting a new artist in promoting her work, to a lengthy career at LEGO.
This journey has provided me with a solid foundation in marketing, as well as a wide-ranging view on relationship building and process management.
Whether I'm collaborating one-on-one in an unstructured environment or navigating the complexities of a global team, I am adept and confident in handling both scenarios.
A mentor can really make a difference . . .
My passion for marketing is matched only by my dedication to helping people grow and develop. I've led several teams, but it was at LEGO where I discovered the joys of mentoring.
Mentoring allows you to leverage your knowledge to foster someone else's growth. In-depth expertise in their field isn't necessary; what's important is guiding them to ask the right questions and navigate their path to achieve their best results.
I've personally gained a great deal from mentoring. It can be particularly transformative for someone working in an isolated role.
My office manager . . .
. . .. Yogi Bear. He provides a whole range of valuable services to the business, including:
- sleeping on my feet to keep them warm.
- a visitor alarm (even when I know they are there)
- mental health coach - ensuring I'm not tied to my desk in the office 24/7 by demanding walks and games of football.
A valuable colleague who works for peanuts - well cheese and biscuits in his case!
Strategy
Planning
Digital
Content
Evaluation
Support
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